I’ve always enjoyed writing…and have years of experience writing and editing professional documents, presentations, books, and eBooks. I really enjoy more of the editing aspect these days; and I find pleasure in offering my services to my clients.
Most don’t know; however, I majored in English during college (well for 2 years, lol). Yup, I thought I would teach English; however, I quickly changed my mind after coursework allowed me to work inside of the classroom…and OH what a wake-up call that was…LOL! I quickly changed my major and focused on the HR arena instead.
So…I’ve never really struggled with producing content…it was honestly second nature to me; however, I do understand that there are a lot of individuals who don’t enjoy producing written content. If you are one that struggles with producing content, please allow me an opportunity to share with you 10 content types that you can integrate into your marketing plan. Varying your content will help you cast a wider net over your target audience…which in turn will better position you to build relationships and secure that bag sis.
You see, most people think there’s only one type of content – the written kind; however, there are tons of other content types to explore.
So, here are 10 top content types you can implement in your content marketing strategy:
1. Blog posts
Blog posts are an essential component of a successful content marketing strategy. When you blog consistently, you establish your brand as an authority and people can quickly see all the other posts you’ve published on your site.
2. Case studies
People love case studies. If you’re selling a product or a service, you can do a case study on how your product was able to help people.
Some people dislike reading and would prefer watching videos. You can choose your most popular content and re-purpose it into video format. This will make it easy for you to reach those segments in your audience who prefer to consume content in video form.
Infographics make it easy for people to see your content’s main points in just a few seconds. They don’t have to read thousands of words, they can just scan your infographic, and they’ll know what you’re talking about.
Checklists are especially useful for highly actionable content. It gives people a framework of what they need to do. You can also use this as content upgrades to get people to join your mailing list.
6. Social media posts
You can re-purpose your content into graphics that will make it easy for your audience to share your content on social media.
With presentations, you can simply copy and paste the most important points in your content into a visually attractive PowerPoint template. Then upload the entire presentation to sites like SlideShare.
Quizzes have become popular in recent years…and it really shouldn’t come as a surprise. After all, quizzes are highly interactive as it lets people engage with your content!
9. Online courses
Online courses are a huge hit. They’re easy to consume, and people can find all the information they need in a single place.
Memes are popular on social media. You can ride on the hottest topics of the day, post it on social media and if it catches your audience’s fancy, then your meme may even go viral!
Click HERE and utilize the Contact Form and let me know what your specific content related needs are. My team and I are standing by to assist you.