3 Big Mistakes to Avoid When Building a List

I grew an email list of over 500+ subscribers and I neglected my list. I like many other entrepreneurs thought email was "dead"...aka my excuse for not investing the time, energy, and money needed to continue to grow and nurture my list. 

Well, I had a great awakening recently...and I've committed to re-establishing my email list and serving my tribe via email like never before! 

Let me set the record straight - when creating a mailing list, it's not all about size. 

It's not simply a matter of throwing every technique you can at it in the hope of getting the maximum number of e-mails. While you might be able to get more subscribers in the short-run this way, in the long-haul this will actually create more problems. Read on and we'll look at three common mistakes that many entrepreneurs are making in effort to grow their email list... 

Giving Away the Wrong Freebie

Giving away freebies as incentives is a great way to encourage more people to sign up but it can also create problems. In particular, if you give away something that is 'too good' then you can attract subscribers who are only interested in getting free things… good luck getting them to pay for products later on!

On the other hand though, if you give away an ebook or report that is sub-par, then you'll risk demonstrating to your subscribers that you don't deal with quality. Again, good luck getting them to buy from you later down the line.

Not Getting Targeted Subscribers

Similarly problematic is not trying to target your subscribers. In other words, if you are giving away a product that isn't in your niche, or if you are attracting subscribers from a random source, then they won't be your target demographic...they will not align with your client avatar. A list of random e-mails is no more useful than a solo ad, so do try to find people who will actually be interested in what you have to say. Better yet, try to develop a relationship with them first via some content marketing. 

Doing Everything Yourself

Many marketers want to do everything themselves as a way to save money. That and your typical entrepreneur is naturally a control freak...trust me I know ALL about this!!!! But by doing everything yourself you will not only waste valuable time but you will also risk doing a worse job than a professional would have done. Need a landing page written but can't write? Then consider hiring a writer. Need a web design made but don't have the eye for detail? Hire a designer.

Outsourcing can drastically simplify the process, so don't stubbornly try to do it all yourself if you know those areas are not your strong suit! Need help developing your email list - please head over to the Contact Us Page and drop me a line! 

Anywho...avoid these three mistakes and your list will grow faster and be much more relevant as a result!


I hope these tips were helpful to you, if they were, be sure to click here and grab The Free Client Avatar Workbook! 

-Crystal

WHAT NOT TO OVERLOOK ON FACEBOOK!

When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly older audience, in which case Instagram might not be the best place for you. This requires research of course.

But almost every business should have a Facebook page. Facebook is the biggest social network in the world in terms of users and also comes with a number of powerful tools that you can use to promote yourself further.

So how do you go about creating your Facebook page and what can you do to help it thrive?

Facebook Pages – Some Advanced Features

Creating a Facebook page is just as easy as creating a profile page. Once you’ve set up a new page, all you then have to do is to start populating it with the usual information and the images. That means a profile picture and a cover image – which should be something crisp, large and eye-grabbing.

But the devil is in the details and there are a lot of cool additional things you can do to get more exposure and success for your new page…

Insights

You should definitely check out the ‘Insights’ tab along the top of your page. Here you can see which of your posts are performing the best and how many new followers you’re getting on a regular basis. This information lets you see what’s working and do more of it!

Publishing Tools

Likewise, the publishing tools option is a great way to do things like drafting or scheduling post. I encourage you to spend a day writing your posts and then utilize the publishing tools (or similiar tools) to get them scheduled to post automatically.

Call to Action

There’s a link just over your cover image in the bottom right. This is your call to action and it can send visitors to your website, your Facebook group, to your shop or to a squeeze page. It’s worth adding!

Store

Did you know you can actually add a store to your Facebook page if you’re using WooCommerce or Shopify! This is a great way to increase your Facebook ROI!

Become a Local Business

If you have a highstreet store then be sure to let visitors check in! Click the ‘About’ button, choose ‘Page Info’ and then insert your address. Make sure to tick the option to let people sign in!

I hope these tips were helpful to you, if they were, be sure to click here and grab The Free Client Avatar Workbook! 

-Crystal

How To Create A Brand That People Actually Support 

If you want to make the maximum impact on the web, then it’s not enough to have a social account and a blog. Rather, you need to make sure that there is a brand behind that social account and behind that blog - something that ties all of your posts and all of your comments together under a single banner and something that people will feel is more than the sum of its parts.

But a brand doesn’t just mean a logo. In order to have a real brand that has fans, you need to know what it is that makes something like this work and how to go about building yourself an image and then gaining exposure for that image.

What is a Brand

So if a brand isn’t just a logo, then what is it?

Well, one obvious thing that a brand also needs is a name. Your company needs a name and in all likelihood, this name will also be your website name. Having a brand like this for your website is one of the best things you can do right away to start getting attention for your business.

Google for instance has said that brands are far more successful at search engine optimization these days, while from a user’s perspective brands are also a lot more memorable and professional sounding. In other words, calling your website ‘FitLand’ will work better than ‘FitnessAndHealthArticles’.

You also need a visual language. Once you’ve created your logo, you’ll also have had to choose some colors and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need red accents.

Your Mission Statement

What’s more, is that you need to create a mission statement for your brand. This is in fact what should come first and in many ways, it is the most important step.

Essentially, a mission statement is a short paragraph or line that says what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

From here, you then have a more inspiring vision that you can use in order to inform your other choices – such as your choice of logo and name.

Now your logo stands for something. And when that’s the case, people can stand behind you. 

I hope these tips were helpful to you, if they were, be sure to click here and grab your copy of The Business Plan Builder...it is fillable business plan designed specifically for my new and emerging EntrepreneuHERs!

-Crystal

The #1 Secret To Being Successful On Social Media

What is the secret to being successful on social media?

The answer is simple: delivering value.

This might sound obvious to you, or perhaps it’s just a tad bit confusing. Either way, it’s undeniable and perhaps the best way to explain what I mean by this is to show you the opposite.

Which happens to be how most brands use social media…

The Mistake

The way that a lot of businesses use social media is to set up their accounts and then occasionally post to them. They’re not posting regularly enough to be considered consistent but what’s worse is the nature of what they’re posting: posts talking about their products and services.

You’ve probably seen these kinds of social media pages in the past. They say things like:

“Our new POS is the best in the industry!”

“Check out our new range of clothing!”

“For service you can trust, give us a whirl”

The thing you have to ask yourself then is: why would anyone want to read that? What incentive are you giving for following your page?

This is something that a lot of businesses simply forget about: in order to get people to listen to you, you need to be offering something in return. The best litmus test you can always use is this: would you follow your own page?

Offering a Service

The solution is to turn your thinking on its head and to change the way you approach social media. Instead of thinking of this as a chance to promote yourself, think of it as a chance to provide an additional free service to your audience. This should be the same audience you’re trying to monetize but in this case you’re offering something completely free whether that is information, entertainment, news or inspiration. Either way, people need to look forward to your posts and they need to know what to expect.

Maybe you sell fitness products? In that case, you could provide a good service to your audience by posting new workout ideas or inspirational quotes every day. Maybe you sell clothes? In that case how about posting images of outfits to give people ideas?

Then, when you want to make a sale, you offer a genuinely exclusive discount. You have the ears and the trust of your audience and now you’re providing a limited time and exclusive opportunity. That’s how you influence through social media!

I hope these tips were helpful to you, if they were, be sure to click here and join me in my free private Facebook Group, The Success Hub...once you are inside of the group, please introduce and share a little about yourself and your business. 

-Crystal

Over the weekend, I hosted the Copy That Converts Webinar...and I wanted to share a few nuggets with you:

1. Your content should be directed to your niche market - don't attempt to produce content for everyone, if so, you will find yourself talking to no one. 

2. Your content should stream from your overarching goal and monthly theme. Don't confuse your audience with tons of unrelated marketing messages. 

3. Your content should, directly and indirectly, lead your target audience to your products and services. You're in business to serve at a profit.

4. Your content should be valuable. Do not post / push out content just to say that you did it. Doing so is the fastest way to lose the attention of your audience. 

5. Your content should not only motivate; however, it should inspire action. 

6. Your content should be tailored for each platform. Refrain from posting the exact same content on every single platform. 

7. Your content should be personable and have your voice. Make it conversational.

8. Your content should not include excessive industry jargon and cause your audience to go reaching for a dictionary to decipher your messages.

9. Your content should bring forth change and solve your reader's problems. It should speak directly to their needs, wants, frustrations and desires.

10. Your content should position you to convert.

If your content is not currently converting despite your many efforts. If you feel as if you're simply throwing darts on the wall...I'd love to analyze your current content and provide you with strategies, suggestions, and a roadmap to produce better content in the future.

Click HERE and utilize the Contact Form and let me know what your specific needs are. My team and I are standing by to assist you.                                                                                                                   

I’ve always enjoyed writing…and have years of experience writing and editing professional documents, presentations, books, and eBooks. I really enjoy more of the editing aspect these days; and I find pleasure in offering my services to my clients.

Most don’t know; however, I majored in English during college (well for 2 years, lol). Yup, I thought I would teach English; however, I quickly changed my mind after coursework allowed me to work inside of the classroom…and OH what a wake-up call that was…LOL! I quickly changed my major and focused on the HR arena instead.

So…I’ve never really struggled with producing content…it was honestly second nature to me; however, I do understand that there are a lot of individuals who don’t enjoy producing written content. If you are one that struggles with producing content, please allow me an opportunity to share with you 10 content types that you can integrate into your marketing plan. Varying your content will help you cast a wider net over your target audience…which in turn will better position you to build relationships and secure that bag sis.

You see, most people think there’s only one type of content – the written kind; however, there are tons of other content types to explore.

So, here are 10 top content types you can implement in your content marketing strategy:

1.   Blog posts

Blog posts are an essential component of a successful content marketing strategy. When you blog consistently, you establish your brand as an authority and people can quickly see all the other posts you’ve published on your site.

2.   Case studies

People love case studies. If you’re selling a product or a service, you can do a case study on how your product was able to help people.

3.   Videos

Some people dislike reading and would prefer watching videos. You can choose your most popular content and re-purpose it into video format. This will make it easy for you to reach those segments in your audience who prefer to consume content in video form.

4.   Infographics

Infographics make it easy for people to see your content’s main points in just a few seconds. They don’t have to read thousands of words, they can just scan your infographic, and they’ll know what you’re talking about.

5.   Checklists

Checklists are especially useful for highly actionable content. It gives people a framework of what they need to do. You can also use this as content upgrades to get people to join your mailing list.

6.   Social media posts

You can re-purpose your content into graphics that will make it easy for your audience to share your content on social media.

7.   Presentations

With presentations, you can simply copy and paste the most important points in your content into a visually attractive PowerPoint template. Then upload the entire presentation to sites like SlideShare.

8.   Quizzes

Quizzes have become popular in recent years…and it really shouldn’t come as a surprise. After all, quizzes are highly interactive as it lets people engage with your content!

9.   Online courses

Online courses are a huge hit. They’re easy to consume, and people can find all the information they need in a single place. 

10.        Memes

Memes are popular on social media. You can ride on the hottest topics of the day, post it on social media and if it catches your audience’s fancy, then your meme may even go viral!

Click HERE and utilize the Contact Form and let me know what your specific content related needs are. My team and I are standing by to assist you. 

-Crystal